Protecting the Tiger Woods brand 12/06/2009
Things keep getting worse for Tiger Woods. As well as other lovers being identified, some of his highly embarrassing text messages and e-mails to them have been published in tabloids. So now he's offering his wife tens of millions of dollars to stay in the marriage. I think that if he feels he has to do that, the marriage is probably finished anyway. It just reduces it to a financial arrangement. (Although I suppose that when you are that successful; that much of a "brand" pretty much everything you do is assessed in financial terms more than in any other way!) CommentsLeave a Reply |
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