The Aussie online dating industry continues to boom as it catches up with other countries such as Britain and the USA, where it is an even more established and accepted method of meeting people.

The ongoing growth here and continued widespread use elsewhere is interesting, because not long ago was a lot of talk about dating sites being made redundant by free social networking sites like Facebook. But I think the reason this ultimately hasn't happened is that people do like to keep their quest for love and sex separate from the rest of their lives and therefore prefer to join sites dedicated solely to that purpose. This is generally a good idea, since there have been so many cases of people suffering personally and career-wise from the unwise posting of photos and intimate information on social networking sites. After all, in trying to learn more about job applicants prospective employers are highly likely to search Facebook, but will tend to steer clear of dating sites. They know that a person's sex life is their own business, even if it is on the net and publicly available in a sense. (And people don't use their real names on these sites anyway, so there would be little point in searching them, even if the will existed!)
 


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