Oz Dating

From time to time dating sites survey their members on various issues and release the results to the media. It's a clever tactic, since it serves to promote these sites as well as offer some interesting (and often entertaining) information.

A recent example: Ok Cupid has found that iPhone users are more sexually active than those who use the Android phone.

The methodology might not be the best, but it certainly makes for an amusing story. And it will probably increase sales of the iPhone a little, too!