Oz Dating

I just saw a funny ad on the TV. It started out looking like a slick promotion for a new dating site, with the camera closing in - from behind - on what looked exactly like a long-haired blonde woman sitting on a sofa. Eventually the woman was revealed to be a very well groomed Afghan hound.

The ad continued, still parodying dating sites, but revealing itself to be a pet and owner matchmaking service run by the RSPCA. The site is here.

The commercial, as well as the website itself, show not only how effective the whole dating site concept is, since it can be used for this purpose, but also also how deeply entrenched in our popular culture it is now.