Paid dating sites are still going strong, but they certainly aren't the cash cows they used to be. This is due in major part to the great profusion of totally free to use dating sites - some of which have so many members now that they rival some of the big paid sites in size. Then there is the massive popularity of social networking sites, which many single people use to meet others like them.
This situation has given rise to predictions that the paid dating site model is outdated, and that sites such as Match will eventually disappear. But I don't think that this will happen. These sites will just make a few adjustments. They'll tailor their marketing to people who are serious about meeting others for love, relationships or casual arrangements; people who want to keep their love and sex lives separate from their social lives. These people will always be prepared to pay for such services, thereby keeping quality paid dating sites in business
This situation has given rise to predictions that the paid dating site model is outdated, and that sites such as Match will eventually disappear. But I don't think that this will happen. These sites will just make a few adjustments. They'll tailor their marketing to people who are serious about meeting others for love, relationships or casual arrangements; people who want to keep their love and sex lives separate from their social lives. These people will always be prepared to pay for such services, thereby keeping quality paid dating sites in business
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