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Tawkify, Pinstant Karma influenced by social media

6/14/2012

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It's interesting that as social media becomes more and more popular and influential, aspects of it are being incorporated into online dating site architecture. Since the whole phenomenon is all so new, it's hard to judge the success of this trend.

But if Pirate Date is any guide, then it's probably quite a risky proposition. This Facebook influenced online matchmaking site was started a couple of years ago, and is now nowhere to be found.

In any case there are some new sites for singles to meet each other that are heavily influenced by specific social media sites. One example is Tawkify:

E. Jean Carroll, co-creator of Tawkify and an advice columnist for Elle magazine, told Mashable that in her opinion the level of a person’s influence on the web can be as important as a profile photo.

“A Klout score will never replace our match-making instincts,” Carroll says. “But we’ve found that Klout scores are an authentic measurement of sophistication, wit, cultural savvy and appeal — a much truer and more trustworthy measurement than the typical online dating site bull-hockey-factors of height, weight and income.”

Then there is Pinstant Karma:

Online dating website Pinstant Karma has introduced a beta website for Generation 'D' that uses Visual Interest Matching technology via profile 'pin boards' for singles to meet and connect with potential matches based on similar interests.

Building on the growing popularity of social discovery websites, Pinstant Karma doesn’t use gimmicks, essays, lengthy questionnaires or formulas – just stimulating, fun, visual pin boards that allow people to discover new and interesting matches.
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    I'm a webmaster, blogger and online marketer in Australia.

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