Matchmaking sites and the world economic downturn

The global financial crisis is having a huge effect on consumer behaviour. And the online dating industry must be affected in some way sooner or later. Will it dwindle, like so many other industries? Or will it actually grow as people stop going out to expensive nightclubs and parties to meet prospective partners and make contact online instead? Only time will tell.

One change does seem likely, however: Those dating sites catering to the upper end of the economic spectrum will benefit. I suspect that more and more young women in particular will be joining these sites in the hope of snaring a sugar daddy or rich husband.