Search for love or quest for profits?

Here's an intriguing story with a romantic theme: An attractive Sydney woman claims she met a handsome young man in a city cafe. She was instantly smitten but he suddenly disappeared, leaving his jacket. But he left such an impression on her that she decided to launch an internet campaign to find him featuring his jacket.

If you think it sounds a bit too corny to be true, then you're not the only one. There is a theory that the whole thing is a clever publicity stunt engineered by the company that made the jacket.